SOK - Climate Change Campaign
#uxdesign #prototyping #storyboarding #journeymapping
@BOND Creative Agency
2018
“Together with the team, I planned and designed UX & UI of SOK Annual Report (2017) dedicated for Climate Change. It was done in the form of campaign.”
Tools
The challenge
Design a campaign for SOK, which is targeted to reduce the impact of the climate warming carbon emissions by 1M tonnes by 2030. To ensure its success, boost the conversion by creating a viral effect on the Internet.
The process
“I conducted an individual research dedicated to find out, how to increase participation in the given campaign by finding similar successful examples. Together with the team, we analysed the results and decided on the approach. ”
-brainstorming-
“I did a storyboard and a user journey map to visualise the process of the campaign. ”
-storyboard & journey map-
“Together with the designer we came up with different variations of website prototype. We tested the results and had a chance to see the campaign go live.”
-prototyping in progress-
The challenge #isojuttu in numbers
Goal
Participants
1M
tonnes
2030
year
1,3K
individuals
100
companies
“This was the biggest project I did at BOND Creative Agency. I enjoyed working on it, because I feel that I was contributing to something meaningful. It was definitely worth my time.”
