Xes - Visual Identity
#brand #visualidentity #graphicdesign #videoproduction
@Xes Helsinki
2020
“Entrepreneurship Society Xes Helsinki has never had clear brand, before I joined it as one of Board members. Logo was the only visual element which was identifying its brand.”
TOOLS
The challenge
Branding from scratch. Creation of bold visual identity in order to establish recognisable Xes’ image in entrepreneurship ecosystem in Finland.
event banners
“Xes Helsinki has a few different concepts for events. I made sure to have clear colour differentiation between them, but at the same time consistent layout.”
Instagram version of banners
“There was a strong need for event banners to be made in two versions. One - for Eventbrite, another - for Instagram posts. Below is illustration of these two variations, as well as highlight of what part of Instagram banner will be visible on the account home page.”
YouTube thumbnails
“Main topic of the webinars was captured on the thumbnails of the recorded events. Photos were taken from the Unsplash and used to inspire and carry on the overall feeling of the events.”
YouTube Channel Art
“Xes’ YouTube Channel art is communicating the main message about what this organisation is.”
Videos
“Videos are made with bold and clear texts, familiar music and colour grading.”
Photos/videos color grading
“All original photos and videos follow similar filtering. This Lightroom Preset was developed by me.”
Typography
“Fonts are used with elaboration and, with one bordering with the logo.”
Colour palette
“Bright and modern colours portraying the vibe of Xes Helsinki, a society for entrepreneurship-minded people.”
Xes Helsinki in stats
300+
community members
80+
events held
2018
year founded
9
mentors
Thank you for your time
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