Xes Helsinki - Website

xeshelsinki.com

#uidesign #webdesign #visualdesign #usability
@Xes Helsinki
2020

“Independently carried out the renewal of the whole Xes Helsinki website. Work included in itself full design and implementation of it through Squarespace platform.”

— Anastasia Kontinen

TOOLS

The challenge

Re-design the official website of Xes in order to improve usability, conversion, and visual consistency.

RESULTS

“By taking into consideration the end-users, most common UX and UI rules, and most importantly, extensive feedback, I built a new website. Visual identity underwent through advancement, but kept the familiar feel of Xes culture. ”

— Anastasia Kontinen

Old design

-old home page-

-old about page-

-old membership page-

-old blog page-

-old team page-

-old contact page-

New design

-new home page-

-new about page-

-new membership page-

-new blog page-

-new team page-

-new contact page-

“Most of photos and videos on the website are also made by me.”

— Anastasia Kontinen

Xes Helsinki Website engagement

conversion rates

average in month

21%

CTA on home page

13%

membership submissions button

28

form submissions

105

button clicks

“The whole process of creating this website took me around 1,5 month. ”

— Anastasia Kontinen

Thank you for your time

GO BACK